Six strategies for policing brands in the Information Age

In today’s global, digital marketplace, the risk of trademark infringement that damages brand equity has never been greater. It is essential to have a comprehensive, global strategy for detecting infringement rapidly and acting early to defend trademarks across all channels.

In this white paper, trademark protection expert Dyan Finguerra-DuCharme of Pryor Cashman LLP discusses the importance of policing trademarks and moving proactively to limit the potential impact of infringement, citing relevant cases from her own experience. She describes six best practices for brand protection, including using opposition proceedings to block infringing marks before they reach the marketplace.

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