Trademark Filing

Hasbro smells opportunity as it tries to trademark Play-Doh scent

Owned by Hasbro since 1991, Play-Doh is perhaps one of the most ubiquitous children’s toy products, and there have been more variations on the products than we could ever attempt to list. But for the first time, sensing an opportunity to further strengthen its branding, Hasbro has submitted an application to trademark the Play-Doh scent. […]

U.S. Trademark Filing Strategies for Foreign Applicants: How to avoid common mistakes

For brand owners outside the United States, the process of securing trademark rights in the U.S. presents some important differences. Understanding these differences is the key to avoiding costly mistakes by foreign applicants. In this informative article, international intellectual property attorney William E. O’Brien explains three common mistakes made when filing trademarks with the U.S. […]