Chinese brands go global

Overview

Following in the footsteps of mainland China’s domestic trademark register, which is the largest in the world, Chinese brands are now appearing on foreign trademark registers in increasingly large numbers.

Details

CompuMark™ has been tracking the drive from mainland China to build global brands, and this report shows that – in just four years – Chinese brands have gone from number 10 in the world by filing volume to number two, and are likely to be challenging US brands for number one in the world in 2018.

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