Trademark Watching

Innovation in motion: Transforming how dynamic trademarks are reported

“What you see is what you get.” That’s how the European Union Intellectual Property Office (EUIPO) describes a recent change in the filing requirements for trademark designs featuring motion, multimedia elements, holograms or 3D elements. “What you see is what you get” also describes a new way CompuMark delivers search and watch results for such […]

No such thing as a free launch

No Such Thing as a Free Launch Whatever did we do without Google? These days we love “googling;” it’s how we research our lives. But sometimes we love it so much that we don’t recognize its shortcomings. For example, late last year a tech website featured tips on naming start-ups. It advised budding entrepreneurs to […]

Brand infringement – Learn how to protect your trademark portfolio

Policing trademarks has never been more difficult. Globalization and the proliferation of online commercial channels means it’s harder than ever to find and register a unique mark. In addition, with the ubiquity of social media and advancements in marketing technology, it’s also much easier for businesses to create and promote brands in amazing new ways. […]

Brexit is inescapable — Even in the trademarking world

When 52% of the United Kingdom’s population voted to leave the European Union on June 23rd 2016, very few could have predicted all of the implications it would have on industries outside of politics, from retail and banking to beyond. But surely almost no one could have predicted that the ‘Brexit’ word itself would be […]

Just how easy is it to trademark a hand gesture?

If you’ve ever been to see a heavy metal concert, the chances are likely that at least once you have seen someone with their hand held aloft, their index and pinky fingers pointed upwards and their thumb perpendicular. It’s a common gesture that many people know as the ‘devil’s horns’, and is also the American […]

Update to Nice Classifications

The 11th Edition of Nice Classifications was published in January 2017. It introduces changes to a number of goods and services, as well as classes. Please keep this in mind when selecting the classes you search and watch to ensure you are effectively creating and protecting your trademarks. For your convenience, we have published the […]

The Trademark Ecosystem – Through the lens of the C-Suite

There are over 55.3 million active trademarks, according to SAEGIS® on SERION®. Meanwhile, there were nearly 6 million trademark applications in 2015 alone. [/fusion_text][fusion_imageframe image_id=”20242″ style_type=”none” hover_type=”none” align=”center” lightbox=”no” alt=”The Trademark Ecosystem” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]http://www.compumark.com/wp-content/uploads/2017/04/infographic-trademark-ecosystem-1.jpg[/fusion_imageframe][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Hasbro smells opportunity as it tries to trademark Play-Doh scent

Owned by Hasbro since 1991, Play-Doh is perhaps one of the most ubiquitous children’s toy products, and there have been more variations on the products than we could ever attempt to list. But for the first time, sensing an opportunity to further strengthen its branding, Hasbro has submitted an application to trademark the Play-Doh scent. […]

Uber causes potential roadblock at Seoul National University

There’s no denying Uber’s role in redefining how we use public transportation. The American vehicle sharing company has made it easier, cheaper and quicker to get from A to B, with no need for prior bookings or cash payments. Having reached global household name status, it now seems as though Uber is trying to protect […]