Trademark

2019 Trademark Ecosystem

The trademark has evolved. From its origins in the 13th century in France where it was used by bakers to identify their bread to modern day names, smells, motions and colors. Much of this transformation has occurred in the last few decades, driven and shaped by a growing global economy, emerging markets entering the intellectual […]

CompuMark named “Highly Recommended” trademark service provider by World Trademark Review

CompuMark is honored to be recognized as “Highly Recommended” trademark service provider for Searching and Watching in World Trademark Review’s annual WTR 1000. According to its corresponding press release, the WTR 1000 is the “definitive directory exclusively dedicated to identifying the world’s leading trademark legal services providers.” The results are based on extensive research that […]

Innovation in motion: Transforming how dynamic trademarks are reported

“What you see is what you get.” That’s how the European Union Intellectual Property Office (EUIPO) describes a recent change in the filing requirements for trademark designs featuring motion, multimedia elements, holograms or 3D elements. “What you see is what you get” also describes a new way CompuMark delivers search and watch results for such […]

No such thing as a free launch

No Such Thing as a Free Launch Whatever did we do without Google? These days we love “googling;” it’s how we research our lives. But sometimes we love it so much that we don’t recognize its shortcomings. For example, late last year a tech website featured tips on naming start-ups. It advised budding entrepreneurs to […]

The problematic process of trademarking trends

Trademarks are words, services, symbols or designs created to identify goods or services from one party to another.  They also seek to maintain the reputational value of a brand while helping to defend itself from counterfeiters or fraudsters. But thanks to the current ‘meme’ culture that has proliferated across the Internet, we are seeing a […]

#Hashtag trademark applications rise 64% in just one year

It wasn’t too long ago that hashtags didn’t even exist, but since the birth of Twitter they’ve grown to become so much more than a tool to identify messages on a particular topic. They’ve become stand-alone marketing tools, used in adverts and advertising campaigns to strengthen brand engagement and recognition. This is reflected in new […]

Hasbro smells opportunity as it tries to trademark Play-Doh scent

Owned by Hasbro since 1991, Play-Doh is perhaps one of the most ubiquitous children’s toy products, and there have been more variations on the products than we could ever attempt to list. But for the first time, sensing an opportunity to further strengthen its branding, Hasbro has submitted an application to trademark the Play-Doh scent. […]

Could ‘fake news’ become a real trademark?

[fusion_builder_container hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” overlay_opacity=”0.5″ border_style=”solid” padding_top=”20px” padding_bottom=”20px”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding=”” dimension_margin=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text] We should all be familiar with the term ‘fake news’ by […]

The essential relationship between trademark law and PR

All businesses want to maintain the reputation of their brands. That’s just basic common sense. However, if the major trademark news stories of 2016 have taught us anything, it’s that PR can play a more important role in brand reputation, in addition to trademark registration and protection. One story from the beginning of the year […]

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